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Screw it, Just do it | Alex Chisnall chats with Ray Kelvin, Richard Reed, Steven Bartlett & others every week. Alex Chisnall: Entrepreneur, Virgin StartUp mentor, StartUpU founder, Podcast host


Oct 31, 2018

"The realisation happened when I lost twenty million dollars. It took me losing everything in my life and starting over and asking a different question. The question is what is true? Looking at what I had done over twenty years and saying that was very hedonistic, that was very me, that was all about consumption.

And then losing it all, I think the universe was saying ok, here's the opportunity."

Damion Lupo has shown time and again that the human spirit is only limited by the scale of one’s imagination.

From overcoming bankruptcy and debt, to building Total Control Financial, an innovative Fintech startup, Damion has seen it all and done it all. However, he maintains that without having a strong “Why” success in business can be meaningless if it is not channeled towards serving a higher purpose. Damion’s entrepreneurial journey started when he was barely 11 years old. Like many other entrepreneurs, he started a business trying to solve his problem.

The venture proved to be quite successful, and pretty soon he was hooked on entrepreneurship.

After leaving college, he launched a string of businesses and other small enterprises, but his big break didn’t come until around the turn of the millennium.

Damion eventually built a real estate portfolio of over 150 homes and was living the jet-setting millionaire lifestyle. But the party didn’t last forever. As a result of the financial crisis in 2008, Damion found himself losing close to twenty million dollars in a few months.

Damion decided to go on an introspective quest. He examined his life and his past decisions and realised that despite being successful in material terms, he was unsuccessful regarding his emotional and spiritual well-being. It was this realisation that made him decide to make a lasting change concerning his perspective to life.

Today, Damion has translated the wisdom he’s learned over the years into lessons that can be easily applied in any situation. He’s the author of over five books including the Reinvented Life, which details his experiences in entrepreneurship. He’s also a noted speaker & teacher and the founder of a unique form of martial arts called Yokido, which blends the teachings of Yoga & Aikido.

This is one of my most favourite conversations since I started this podcast. I hope you enjoy it as much as I did. Damion has got one hell of a story and dispenses some of the most sound advice I have heard yet.

Let's StartUp!