Aug 8, 2018
"We've grown by 1200% already in 2018 and this is the opportunity when you can really sky-rocket the brand and enter into a lot of markets with the kind of growth trajectory that we're on.
So by not investing in the channels that you need to be investing in , in these type of moments, then you end up losing opportunities, you end up losing the ability to leverage this to the fullness of its ability. So that's the kind of challenge where we're at this moment.
Hence why there is a need for us to take on some serious investment to really sky-rocket this opportunity that we've been given."
Welcome to Episode 81 of Screw it, Just Do it. On today's show I welcome Kris Ingham, founder of Rejuvenation Water.
Rejuvenation water is a functional water enriched with amino acids. Launched in the UK in 2016 it's one of the fastest-growing drinks brands in the UK
He originally came up with the concept ten years ago after discovering th ebenefits of amino acids whilst at Uni. After creating the drink and shifting it to a commercial scale, he launched Rejuvenation Water in three different flavours. It's been one rapid ride so far so...