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Screw it, Just Do it


Nov 28, 2018

"I have so many different passions: fitness, fashion and food - the three "F's" - plus music of course. So it was a natural progression once I came off the x-factor...to get into fashion and release my own clothing line. And as soon as the W8 Gym came along... it's funny how timing works out, as when Nick approached me I was actually thinking of venturing into fitness. So as soon as I saw the product I just jumped on it..quite literally. This is what I was looking for. This was amazing.

You may know Fleur East from 'I'm a celebrity get me out of here', from the X-Factor, her Top 3 album, her number one single 'Sax' ...but what you may not know... is that she is a female entrepreneur and business woman with her own clothing brand and now a fitness startup too.

Fleur is related to Nick Meaney..who's related to Clive Payne..who first came up with the idea that became W8 Gym.

Having first met me at Jim Cregan's 'Jimmys Iced Coffee' HQ for the first Virgin StartUp meetup outside London in July 2016, they are now two and a half years into their journey.

Clive developed the prototype, Nick travelled to China to source suppliers and many iterations later, Fleur designed the final product and filmed all the exercises that W8 Gym allows you to do.

I caught up with them to find out how they're getting on.

Let's StartUp!