Jan 23, 2019
"This is an amazing opportunity. Women who are mothers are worth trillions of dollars per year to the economy. Women who are earning who are monthers, 90% of their earnings goes back into the family, versus 45% of men's income".
Welcome to episode #105 of #Screwitjustdoit. On today's show I welcome entrepreneur Michelle Kennedy, Founder of Peanut, dubbed 'Tinder for lonely mums' by the New York Times.
Michelle is very much a veteran of the dating app industry, having spent 5 years at Badoo and eventually became Deputy CEO. She also held a postiion on the board of the dating app Bumble which went on to revolutionise the online dating industry.
She started Peanut after struggling to meet other mums that she could relate to whilst also working. She found herself trawling through blogs for baby advice at 2am while her friends were still hanging out in clubs (or falling out of clubs..). She then decided to create a product to make being a mother a little less lonely.
And in a little less than two years her startup has amassed over 500,000 active users..how has she done that?! You're about to find out.
Without further ado let's dive in and...
Let's start up!