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Screw it, Just Do it


Jan 30, 2019

"I truly believe that I and Graze would not have been as successful without what I learnt at Innocent. I think it was a good quality start-up and I think it was a good quality scale up and I learnt a lot. I learnt a lot of good things, you know, also some things didn't work which you take a different set of lessons from."

So, cast your mind and can you remember a key moment that transformed your life? Maybe it hasn't happened yet but I'm sure it will. Well, that's what happened to Anthony Fletcher back in 2009 when at work one day he happened to try some nuts, seeds and dried fruit that had been delivered in the post by a new company called Graze. Now, Graze had been set up a year earlier by some friends as an internet-based business that posted healthy snacks in cardboard boxes small enough to fit through people's letterboxes. Then, aged 27, and working for drinks company, Anthony said he was blown away by the idea of it so much so he immediately found out where Graze was based, drove across London to knock on its door and asked them for a job. Fast forward to today and Anthony is Chief Executive of the business that now enjoys annual sales of more than £70million, that under his leadership has successfully expanded from the UK to the US. I started off by asking of Anthony how true this story actually was. Let's startup!