Mar 20, 2019
"If the circus is coming to town and you paint a sign saying "Circus coming to the showground Saturday", that's advertising. If you put the sign on the back of an elephant and walk into town, that's promotion. If an elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it that's public relations. If the citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately they spend a lot of money at the circus, that's sales. And if you planned the whole thing, that's marketing."
Welcome to episode 117 of Screw it, just do it. I'm your host Alex Chisnall and on today's show, it's my pleasure to welcome Allan Dibb.
Alan is a serial entrepreneur, marketeer, technology expert and number one best-selling author of the book 'The one-page marketing plan'.
Now, when I heard about this book I thought we all need to know about how to get new customers, make more money and stand out for the crowd. I didn't realise Alan lived in Melbourne, Australia but it's not a problem, got him on the phone and recorded a show for you.
Before we dig into that I would just like to say a massive thank you to everybody who has subscribed and downloaded the show this week - we hit a high of number three in the iTunes chart which blew my mind!
The only two shows above us were Rob Moore's 'Disruptive Entrepreneur' and buy some strange quirk of fate, I was with Rob last weekend at his business building conference. And number one, surprise surprise, was Gary Vaynerchuk - never going to shift him from the number one slot are you?!
So, the UK and the US number one business podcasts were ahead of mine, so a huge thank you for anybody listening now who has subscribed to and downloaded our show. I never knew that was possible, it means the world to me. It means more people get to hear the Screw it, just do it! message, more people get to be impacted, and can help to start and scale their businesses. So a huge, huge thank you!