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Screw it, Just Do it


Jun 5, 2019

"What I've discovered, what probably makes me different is that lots of people try, try, try and give up. They're like 'This isn't working, I'm over it'..Even when I'm over it I try and find something. I try and build myself up, to find something to keep going."

In Episode #135 I welcome Sherrille Riley, the founder of Nails & Brows Mayfair and her award-wining collection Beauty Edit Mayfair.

Sherrille's exposure to entrepreneurialism began at an early age. As a child she took inspiration from her mother, grandmother and great-aunt who each ran their own businesses.

After developing an interest in eyebrows as a teenager Sherrille moved to London to work at the famous Red Door Spa.

Nails & Brows Mayfair is the culmination of her life's work.

It began as the first luxury concept nail and brow styling boutique in London and remains the go-to beauty destination for A-List celebrities, beauty editors - and royalty.

After spending twenty years in beauty she identified a gap in the market and has grown from a team of seven to thirty-one from seventeen different countries, and is now looking at franchise opportunities.

She also went on to launch Beauty Edit Mayfair, her own exclusive collection which has earned her plaudits from Vogue, Harper's Bazaar and Hello magazines.

On today's show I chat to Sherrille about:

  • Additional revenue streams - and their importance in your business
  • Mindset - and ensuring your staff's is aligned to yours
  • Perseverance - and never taking no for an answer

Let's StartUp!