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Screw it, Just Do it

Aug 10, 2019

Welcome to episode #154: Patience, Plateau's and perseverance.

Why do we expect overnight success?
I went for a 5K run the other night to try and beat my personal best. I was initially pissed off that I didn't get it.
But in retrospect, I'm more pissed off that I quit.
I quit with about 250 yards left to run when I realised that I wasn't going to get a PB.
I know I shouldn't have quit. I should have finished the full 5k.
Why should I expect success when I've only been running 5k's for the last 6 or 7 weeks FFS!
Anything worth achieving takes hard work. If it was easy, everybody would be doing it.
I tried again on Saturday and missed out by 4 just seconds.
But I didn't quit this time.
We now live in an on-demand society where we can get virtually anything on demand, a book from amazon, a movie from Netflix, a podcast on iTunes, even a pizza from Dominos.
It wasn't like that when I started this entrepreneurial journey nearly ten years ago now. Couldn't believe that when I realised it. I left Virgin Atlantic on 9/9/09
But it's only now, with the launch of my podcast agency, that I feel I've really found my niche.
And over the last four years I was told today that I helped 300+ entrepreneurs through Virgin Start Up either start a brand new business or grow their existing business in that time.
I've seen so many expect success quickly.
When they don't find success straight away, when it gets hard - and it will - they switch to something else, and quit.
But it doesn't work like that.
The rules of success are the same that they have always been.
You've got to show up every day and put the work in.
I tell my two girls, both dancers, that the most successful ones aren't the one's with the most skills or the biggest talent.
They're the one's who were the most patient and who persevered.
Most people quit whilst they're right on the cusp of success.
Don't let that be you.
Do what your competition isn't prepared to do.
Be patient, learn to weather the plateau's that'll you'll eventually meet - and persevere.
Because if you do you will succeed in the end.