Aug 24, 2019
"Storytelling is the most underrated skill in business"
So says Gary Vaynerchuk in his 2009 book, 'Crush It'.
Still as relevant in 2019 as it was a decade ago.
People like hearing stories.
They also like sharing stories that they resonate with.
So how are you telling your story?
How are you documenting what you do, and educating your audience about your product/service?
What medium are you using: the written word, video or audio? There's a form of communication out there for everyone. Whether you want to write a blog, record a vlog or host a podcast.
The key as always is simply to start with one. To try. Then practice, get better at it.
Then there are multiple ways to share your story: video with Facebook and Instagram Live, or a Youtube channel. Audio with Podcasts on Apple, Spotify, etc..or written content in long form like a blog or Linkedin, or shorter form like Twitter, etc..
Since I launched my podcast agency a few weeks ago, people from all sorts of industries are asking me if they should have a podcast. Accountants, car dealers, to name but a few. A common cry is that they don't think people will find what they do 'interesting'.
How do you know if you don't try?
Plus, there are so many different ways you can make it interesting.
What's your story? What are you so good at what you do? What makes you unique?
What interesting businesses do you see, or characters that are your clients? Could you offer your advice, or your opinion on different trends in your industry?
Or simply document your journey, the challenges that you encounter along the way. No one just wants to hear about the successes.
Choose your medium.
Communicate with passion.
Then you'll be telling a great story.
And people will listen. And share it
In time, you'll have a whole archive where people can see how your business evolved over the years, and how it grew with you.
Just be real.
Nobody likes being sold too.
But people like to buy from people they like, trust and respect.
And the best story teller always wins in the end.
Now go tell yours.
People want to hear it.
But they don't like being sold too.