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Screw it, Just Do it


Sep 18, 2019

Camilla Ainsworth was the youngest finalist in the history of the BBC Apprentice series. I met up with  her in London at the hotel she was staying in, after a reunion the night before with all of her fellow 2018 contestants.

A former law student, Camilla was just 22 when she appeared on 2018's The Apprentice, narrowly missing out in the final. Whilst Lord Sugar didn't choose her, the CEO of Holland & Barrett was suitably impressed with her vegan Nut milk brand Mylkplus, and she went ahead to launch the dairy alternative into 645 of their stores where in continues to sell out.

Alongside being stocked in several retail outlets, M+LKPLUS was the first dairy free product to be made available to patients, visitors and staff at NHS hospitals throughout the UK. Camilla was recently listed in the 'Top 10 women to watch list’ of 2019 in the drinks industry and has huge plans for the business this year including new products and more retail listings.

Camilla is a huge advocate for women in business and has conducted workshops to facilitate start ups. She'll therefore be a great addition to the line-up for our annual get-together Entrepreneur Summit 2019 being held in Bournemouth on October 17th.

Camilla and I chat about:

  • Utilising opportunities
  • Her One Thing
  • How she's leveraged social media, especially Instagram
  • Imposter syndrome
  • Being a hedgehog, and not a fox...