Oct 12, 2019
Getting people to come to an event that you put on is a huge challenge. There’s a whole bunch of reasons why it's tricky to pull off.
Far from wanting to put you off, I wanted to give you some actionable advice on the eve of Entrepreneur Summit 2019 this coming week.
✅ Just because you have a 'well known' name in your space as your headliner - doesn’t mean anyone else knows who they are - or that they share your enthusiasm
✅ There has to be a genuine reason why you want to host an event, and that has to be more than purely financial, or simply because you're passionate about the theme.
✅ Which leads me on to the theme itself - A big mistake people make is when an event blends in with everyone else with an overall ‘business’ topic theme. There are plenty of inspirational talks on podcasts, YouTube and online generally
✅ The value you create for someone else has to be worth their time and money for coming to what you put on - especially on a cold, dark, wet, winter night - in the UK at least! You're competing, especially in big cities with loads of other events, and yours has to stand out above the noise.
✅ It's a fine line positioning your promotional activity, and to not being seen as being 'spammy'.
So address the above, and if you want to throw that event then I'm not going to be the one to tell you not to.
I've been throwing events for nearly four years now - and the rewards are pretty awesome. Just seeing one person make a connection, take one actionable insight away, or inspire them to change their life.
That makes it all worthwhile.
For those of you coming this Thursday for Entrepreneur Summit 2019 - I look forward to meeting you.