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Screw it, Just Do it


Mar 4, 2020

In this weeks episode, I welcome Morten Toft Bech, Founder of The Meatless Farm

Morten and his young family were keen to reduce their meat consumption, but found a lack of tasty and inspiring plant based options were available to them. There in was born The Meatless Farm and a team of nutritionists and chefs were put together to launch a range of meat alternatives.

In episode #213 we chat about:

  • Taste, texture and sustainability
  • Preconceptions, social media and Gen Z
  • Competing and how to get your angle

Let's StartUp!