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#350: Becoming An Authority Figure in Your Niche - with Michaela Wain

Jun 23, 2021

Welcome to Episode #350: with Michaela Wain, Managing Director of Framework Marketing.

During this episode, Becoming An Authority Figure in Your Niche, we talk about several things such as the current market of today's construction industry, the importance of marketing, the role and rise of women in the construction industry and the importance of social media in bringing awareness to certain causes.

Here's some highlights:

  • The pandemic has brought a lot of negative things but work wise, it also brought has the time to focus on things we wanted to do but never really have time to do so before.
  • Don't put all your eggs in one basket. - Any form of marketing is word of mouth - on how your direct target audience knows about what you want to talk about.
  • It's important to be an authority figure in your field as people will trust you and will listen to what you got to say.

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Learn more about the contents discussed in this episode: