Nov 18, 2017
"Then once we started to get some traction and proof of concept we got a huge amount of press. When we launched Milley Cyrus actually endorsed the product on our first ever event... took a picture of herself of having a champagne ice lolly...put it on the internet - but she forgot she said she hadn't been drinking! It created a frenzy of "back on the booze with these ice lollies" in the tabloid press which created huge coverage. It was this crazy kind of adventure that kicked it all off.
I speak to Harry Clarke and James Rae from Pops who produce premium ice lollies aimed at adults. These aren't any ordinary ice lollies, with everyone from Milley Cyrus to Father Christmas being snapped consuming them.
Watermelon martini, Champagne, Prosecco and Pimms and lemonade are just some of the flavours.
Harry and James talk to me about leveraging celebrity endorsement to grow their brand as well as raising two rounds of finance in under three years as well as entering into a joint venture with Diageo for the Pimms and lemonade product.