Feb 1, 2023
George Kruis co-founded fourfive CBD based on the experiences utilizing CBD to aid in healing from injury, as well as to help with lowering anxiety and enhancing sleep.
He left professional rugby following a successful 13-year career in order to devote all of his attention to business commitments. In addition to winning three European championships and four Premiership trophies with English Premiership team Saracens, he also earned over 45 caps for England during two World Cups and a trip with the British and Irish Lions thanks to his passion for the game and his excellent skills.
Today he is on a mission to help people lead healthier and happier lives through the power of supplements.
During the course of our chat, George speaks about his Screw It Just Do It moment for his business and rugby career, when he decides to leave the rugby team, how long it takes to start a wellness business, how does he split up different roles for the business, the importance of having a trusted network, how to carve a niche to yourself, and where is his first customer from.