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Screw It Just Do It with Alex Chisnall

Jun 29, 2017

On today's show I'm joined by the billionaire founder of Ted Baker, Ray Kelvin cbe

I hosted a 'live' Q & A with Ray at a sold out in Bournemouth at Ray's first brand new co-working space, set to rival We Work.

We started with a question direct from Richard Branson on Necker Island and continued for over two hours. I have therefore divided the show into two parts.

In Part 1 Ray tells us how he still works every saturday in a Ted Baker store, and still doesn't even own a computer!

The self-titled "boy done good" goes on to share insights including how he built Ted Baker without any formal advertising based on "common sense", hugging (!) and his four 'P's': People, product, passion and profit.

You don't want to miss any of this, it's pure gold dust.

And as Ray says, anyone late at Ted Baker has to do get listening now!